“Meow Wolf is thrilled to enter the vast and exciting creative realm of Las Vegas,” said Marsi Gray, senior creative producer of Omega Mart. The Meow Wolf Las Vegas team is collaborating with creatives on staff, as well as visual and musical artists and groups, including Eric Vozzola, Amon Tobin, Shrine, and Claudia Bueno. Buyable products mixed with art installations Meow Wolf Omega Mart will be “unlike anything visitors have seen before”, boasting an even richer storyline than Meow Wolf’s installation in Santa Fe, the House of Eternal Return. It marks Meow Wolf’s second permanent installation, and its most ambitious project to date. The store will have 52,000 square feet and will feature an elevated narrative and technical elements. The one-of-a-kind artainment experience will anchor AREA15.Īccording to a press release, Omega Mart will be an eye-popping shopping experience where all the products “have an uncanny ability to fulfil desires beyond expectation”. The world’s first ‘Amazement Park’: Wake the Tiger’s Graham MacVoy on Bristol’s newest immersive attractionMeow Wolf is opening the immersive Omega Mart grocery store in Las Vegas in early 2021. WATCH: Go behind the scenes of Epcot’s Guardians of the Galaxy: Cosmic Rewind Some handy tips to get waterpark operators through the busiest time of year Triotech to present new standing theatre attraction and announce major European theme park project at IAAPA Expo Europeīuilding work begins on Shanghai’s new museum devoted to literature Generation Hope: London’s Natural History Museum launches programme encouraging climate action Omega Mart will be like no supermarket you’ve ever experienced - Credit: Meow Wolf With a team like that, the possibilities for artistic creation in this world are limitless. Meow Wolf describes the venture as an “open-world video game”. Meow Wolf’s team in Las Vegas is collaborating with a number of creatives on the project, including visual artist, designer and muralist, Eric Vozzola Brazilian electronic musician, Amon Tobin installation artist Shrine and Venezuelan artist Claudia Bueno, who is known for creating immersive technological wonders using light, sculpture and sound. Michael Beneville, CEO Benville Studios and Winston Fisher, partner at real estate firm Fisher Brothers, are behind the mega-complex. The 18,580sq m (200,000sq ft) complex will feature live performers, retailtainment, virtual reality installations, interactive art and fusion dining. Omega Mart will be the anchor tenant of AREA15 – an “immersive experiential bazaar” that will reimagine retail and entertainment. Opening in Vegas in early 2021, this is a paradigm shift in what a multi-media art exhibit can be and what storytelling can be.” “It is unprecedented in the history of art and entertainment.
“This project is pure genius,” said Meow Wolf’s founder and director, Vince Kadlubek, via LinkedIn. Visitors will also be given an RFID card, which can be used for environmental interactions within the store.
MEOW WOLF OMEGA MART SERIES
Visitors will be able to purchase more than 100 different products from the store, which will be combined with a series of art installations. The story-based experience will feature staff working at the store in character. Stay tuned.” tweeted the experience’s Twitter account, while its Instagram and Facebook accounts proudly showcased products such as Vegan Goat Pus, Root Beer-flavored Vape Juice-flavored Root Beer, Emergency Clams and Phone-Scented Candles.Ī press release from Meow Wolf explains a little more about the bizarre venture. If you wanted to get more of a clue from Omega Mart’s social media accounts, you’ll likely be left more confused – “We are doing a deal on tattoo chicken. Items on display will include among a selection of 100 different purchasable products, a box of non-edible “forever cereal” made of plastic, deli meat with the face of the Mona Lisa, vitamin supplements for the office drone promising to “Sit Longer, Blink Less” and a selection of carved meat sculptures. Touted as an “eye-popping shopping experience” all of Omega Mart’s products “have an uncanny ability to fulfil desires beyond expectation”. One of its latest projects is among its most bizarre, with the Omega Mart grocery store set to debut in Las Vegas, US, next year. Omega Mart is coming to Las Vegas, Nevada Credit: Meow WolfĪrt and entertainment collective Meow Wolf is well known for its imaginative projects.įrom their Kaleidoscape dark ride to their attractions in Santa Fe and Denver, the company is always leaving you expecting the unexpected.
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